1. When planning a new website, the first thing you should do is...
(A) clearly define your business reasons for having a website
(B) ask a web developer to create a stunning visual design
(C) ask a web developer to decide what features and functions you need

2. It’s most important that the written content of your website...
(A) tells your customers everything that makes you proud of your company
(B) uses a large variety of bright colours to attract attention
(C) tells potential customers how your products or services will help them

3. The term "usability" refers to...
(A) statistics about how many people use your website
(B) how easily people can use your website to do things and find information
(C) how easily people can find your website by using Google

4. If you have a company brochure, you should...
(A) just copy-paste all the words onto your website
(B) convert it to PDF format so people can download it from your website
(C) give a copy to your web developers

5. Research has shown that most people...
(A) prefer web pages that have lots of words and long sentences
(B) carefully read every word on a web page
(C) "skim" and "scan" web pages, instead of reading them in detail