Are you thinking of building a new website or making changes to your existing one?
Websites need words. Writing them invariably needs more time than people anticipate, or even have available.
Web development firms consistently talk of projects falling behind schedule because clients do not have content ready. Many sites quickly reach the point where they are empty shells with blank pages, then go no further for weeks or months.
If you have delays like that, they will affect your business. For example, will the unfinished website hurt your marketing effort? Will you simply be wasting the initial deposit you paid to the web developer?
Here are a few tips to help you avoid, or minimise, such potential problems.
Make sure your project plan includes plenty of time for content creation. Any good writing is hard work. Good web content is even harder and takes more time because it needs to be concise and well organised.
Avoid trying to say too much. Think about the purpose of your website and the needs of your target audience. Stick to the basics. Save unnecessary effort by leaving out unnecessary content.
Consider building your site in stages. That way you can go live relatively quickly with core material and add to it later.
Your web developer will appreciate it and you will save yourself a lot of stress.
