domain name

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A unique, alphanumeric identifier for a website.

The domain name is the part of a website address (URL) that comes after "www", up to and including the extensions for the type of organisation and country. For example, "jamesbull.com.au".

Website owners pay to register a domain name for a number of years. Registrars enforce naming rules to ensure your domain name is relevant for the site and not already used by another organisation.