A headline is a short phrase or sentence at the top of a web page that summarises the topic of that page.
A good headline contains 4 to 10 words that convey the key point of the content below it, capture the attention of readers and persuade them to keep reading.
Web pages often follow theinverted pyramid writing style, where the headline forms the key point, followed by short sentences and summaries that allow readers to scan the content and determine whether the page contains information they are looking for.
The headline text of a web page is usually contained within specific HTML tags that signify a title or heading. When search engines scan the web page, they find the words contained within these heading tags and use them to determine the subject matter of the page.
