A strategist or analyst who helps to define how a website will achieve its business objectives.
A website planner helps you decide how your site will work, from the broad strategy to the fine details.
Planning identifies and resolves problems early, before they become costly to fix. It also allows you to compare quotes and proposals from web developers, knowing they refer to a specific scope of work.
A website planner can help you define business strategy, research user needs, resolve operational issues and specify site requirements for content, structure, interaction, information processing, database design, and visual design.
Website planning also offers benefits for web developers. It improves cost estimates, saves time and reduces rework.
Website planners document website requirements in web plans or functional specifications.
