Social media optimisation involves using various Web 2.0 activities and techniques to make web content more visible and engage with a wider audience.
For example, many websites have widgets that connect to social media sites like Facebook and Twitter, social news sites like Digg, and social bookmarking services like Delicious.
Social media marketing (SMM) is a close relative of SMO. To market successfully using social media, website owners must participate actively in communities in a way that fosters sharing, collaboration and open communication with customers and potential customers.
SMO and search engine optimisation (SEO) have the common purpose of attracting traffic to websites. In fact, because social media content features strongly in search engine results, it is easy to argue that SMO and SEO are different facets of the same broad activity, rather than separate disciplines.
