user-centred design (UCD)

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User-centred design (UCD) is a design approach that puts the user first rather than the product.

User-centred design attempts to make a product that meets the needs of its users, rather than a product that forces users to change how they think, work or live.

A user-centred approach to website planning and design includes:

  • eliciting requirements by understanding who will use the website, what they want to achieve, and the context in which they will use the website
  • specifying requirements by starting from user goals, thinking about what the website must do to meet those goals, and testing assumptions by asking and observing users
  • designing the website with user participation, e.g. discussing and jointly developing paper prototypes or automated prototypes
  • evaluating the usability of the completed website with user-based assessment techniques

International standard ISO 13407 (Human-centred design processes for interactive systems, 1999) describes user-centred design activities throughout the development cycle.

Donald A. Norman's book, The Design of Everyday Things, discusses the philosophy of user-centred design in depth.

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