Competitor analysis reviews and compares relevant existing websites.
You might conduct a competitor analysis to
- identify functions and features that typical users of your website expect
- determine how to differentiate your website by creating a better user experience
- find out more about similar businesses
Depending on your purpose, you might compare
- home page content and layout
- navigation scheme ease of use
- search options and search results listings
- product and category pages
- shopping cart and payment processing
- quality and readability of content
- performance
- accessibility (suitability for all readers)
- help, instructions and support
- visual design
- features and functions
