Affinity mapping is a technique for learning about relationships between ideas that will appear on a website.
In one version of affinity mapping, website planners give each participant in a group a set of sticky notes, asking them to write a topic on each one. Participants then arrange the sticky notes into clusters of related words and phrases.
The value of affinity mapping is that it helps develop groupings of information that are both logical and intuitive. Affinity maps can also give website planners an insight into how users view a business or market.
