What happens
You do your initial education and research and get some inspiration.
What to aim for
A useful collection of information and knowledge such as
- an improved understanding of how your business can use the web
- examples of websites that you like and dislike, with reasons why
- a list of features that you like and dislike, with reasons why
- a wish list of features that you want your website to have
Key concepts
Explore opportunities, discover what's possible and observe what other companies do online. Investigate new ways to engage with your market. You can do a lot it by surfing the web.
- Your own business: Ask your staff, suppliers and customers for their ideas about how your website might make their life easier.
- Your competitors: Look further afield than local competitors. Consider who your online competitors are and how they use the web to attract your customers.
- Related industries: Businesses that you don't think of as direct competitors might be taking your customer's online dollar.
- Trends and ideas: Seeing what others do online, and where future trends will develop, can bring motivation and innovation to your website project.
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