What happens
Your web company or internal team designs, codes and programs your website.
What to aim for
A functional website that is ready to test and launch.
Key concepts
If yours is a typical small business site, the important milestones and deliverables in this phase will be similar to the following.
- Design Concepts for the home page and a content page
- Final Design that the developer can start integrating into your website
- Structure and Navigation including menus and sub-menus
- Content Completion when all pages have text and images
If you are building a large, complex website with, for example, e-commerce applications or systems integration, then expect a correspondingly more detailed schedule of project milestones.
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