Valuable information close at hand
During the preparation phase of the website lifecycle, there could be a wealth of information readily available in and around your own business.
1. Your existing website
Do you have an existing website? How effective is it? Why? What do your web analytics tell you about how people find it in search engines, where they are, and which content they look at most?
2. Google yourself
Search the web for your company name, trying variations and spelling mistakes too. Someone might have recommended you, included you in a list of resources, or discussed you in an online forum.
You can do a Google search for links to your existing website. Type link: into the search box, followed by your web address, for example link:www.abcwidgets.com.au
3. Your customers
What do you know about how they use the web?
A survey, either formal or informal, that seeks their ideas and suggestions could yield some invaluable information. Ask them for examples of websites they like to use, and why. If you have an existing website, find out what they think of it.
4. Your staff
What do your front-line sales and service people think?
Ask them how your organisation could use the web to sell more and engage effectively with customers and prospects.
Your receptionist and other staff will be able to identify common questions from customers and potential customers. This can be a guide to the types of information to include on your new website.
