Management Phase

What happens

Your keep your website up to date, make it an integral part of your business and
monitor its performance.

What to aim for

A website that meets or exceeds its objectives and stays accurate, current and relevant.

Key concepts

Successful websites are never really finished. As your business grows or changes or the needs of your market evolve, so should your website

Eventually, your site will require changes beyond the scope of day-to-day management. When you reach that point, you've gone full circle in the website lifecycle.

Allocate time and resources to activities such as

• maintaining content including product details, news, announcements, staff photos and phone numbers
• marketing strategies that take advantage of your web presence
• search engine optimisation (SEO) if search engine results are important
• responding promptly to feedback and enquiries
• using web analytics to understand how people use your website

< Previous: Test and Launch | Next: Preparation >